Brand photography– what is it and why do you need it as a small business owner? In this digital age, a brand’s visual identity is as crucial as its products or services. As a branding photographer, I understand the immense power of professional photography in creating a compelling brand image. Let’s chat about the benefits of booking a brand photoshoot and three essential tips for achieving stellar brand photos. If you’re a Utah-based small business owner, this is your opportunity to transform your brand’s visual narrative.
Five Reasons to Book a Brand Photography Session
First impressions count – Let’s face it – we live in a world where people often judge a book by its cover. High-quality, professional photos make your brand look polished and trustworthy; it can reflect the professionalism and quality of your services or products. This isn’t just about looking good; it’s about making a stellar first impression that sticks because these visuals are often the first point of contact with potential clients.
Consistency across platforms – Consistency in branding is key to recognition and trust. A cohesive look across all your marketing materials – website, social media, brochures – speaks volumes about your professionalism. A brand photoshoot ensures that your imagery is not just beautiful but consistently so. This consistency tells your customers, “Hey, we’ve got our act together!” and strengthens your brand identity, making it more memorable and reliable in the eyes of your audience.
Telling your brand’s story – Every brand has a story, and yours is unique. A brand photoshoot is a perfect way to tell it. Through carefully chosen locations, props, and poses, your brand’s personality and values can be conveyed in a way that resonates with your target audience. This emotional connection is invaluable in building customer loyalty. Remember, people connect with stories, not just products.
To stand-Out – In today’s competitive business environment, standing out is more important than ever. Custom brand photography sets you apart. It’s your visual signature, something that no other business can replicate. When your imagery is unique, your brand is memorable and highlights why customers should choose you.
High ROI – Investing in professional photography may seem like a significant upfront cost, but the return on investment is substantial. These images elevate your brand, attract the right customers, and can be used across various platforms. In the long run, they’re a cost-effective tool for your marketing arsenal.
Three tips for an exceptional brand photography session
Now that you’re convinced to book a brand photoshoot, I want to help you prep to ensure that your investment into your brand photography is WORTH IT. With that, here are three tips for a successful branding photoshoot.
- Know your brand identity – This is the heartbeat of your business so before the photoshoot, have a clear understanding of your brand identity. What are your brand’s core values, mission, and target audience? This knowledge will guide the tone, style, and composition of your photos. It ensures that the images accurately represent your brand and appeal to your desired demographic.
- Plan the details – Attention to detail makes a big difference. Choose locations and props that align with your brand’s image and message. Your outfit choices should also reflect your brand’s style and the message you want to convey. Remember, every element in the photo communicates something about your brand. BUT – some of the best shots come from unplanned moments. So make sure you stay a little flexible!
- Collaborate (and COMMUNICATE) with your photographer – As a photographer, we bring our expertise in lighting, composition, and directing. But YOU have the vision for your brand and your goals for the brand photography. So collaborate and communicate clearly so that the final product is everything you dreamed of!
A brand photoshoot is more than just a day of taking pictures. It’s about setting the stage for your business to thrive. It’s an investment in how the world sees you and, ultimately, an investment in your success.
Brooke Bakken & Co. 2024 new branding
I’ve done a few pivots the last few months and it prompted a brand photography session (x2)! Here are some of my favs from the two sessions that my photographer friend (@courtney_graciephotography ) and my photographer mom (@kipthulin)!
If you’re a Utah-based small business owner, now is the time to take your brand to the next level with Brooke Bakken Photography. I am dedicated to creating images that speak volumes about your business. Let’s work together to create a visual narrative that resonates with your audience and sets you apart in the market. Get in touch today to book your brand photoshoot and start your journey towards a more impactful brand presence!
